When You Put Your Everything Into What You Do and it Pays Off

Putting your everything into what you do does pay off. This is easily one of our favorite properties to date. Top floor, penthouse style oasis with 180° views of the Potomac River. The listing agent, Andrea Courduvelis went full service with photo, true twilights, video, social media reels, 2D floor plans, open house coverage, and our marketing kit. Why do all of this?

The listing agent had one of three listings available in the building, with one five floors down being the main competition. One thing I was really pushing with my agent was for us to capture behind the scenes to showcase everything she actually does as an agent listing a huge property. Second thing we did was make sure to capture the property at different times to allow viewers and potential buyers to imagine themselves in the space throughout the day. Finally, we diversified her services to reach a broader audience through various marketing platforms both digital and print.

Both Andrea’s property and the other on the lower floor were not in a price bracket that we would expect to sell overnight, but my agent not only negotiated the best pricing for her client, but ended up overseeing dividing the two units and sold both.

What we loved about this listing was being able to be creative (thanks to our client who encouraged it). Our client and I knew our media was superior to the other listings in the building. Multiple residents at the open house came to see the unit because the photos looked too good to be true. Above all, our client loved the media and was proud to begin marketing the property with our photos, videos, and social media reels.

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