Imagine you entered a real estate event. You walk in and see tons of real estate agents right in front of you. In Northern Virginia and DC, it’s the norm for real estate agents to wear designer, grey, navy, or black suits, fine jewelry, and be ready to discuss market updates and listing inventory. All eyes are on you. These agents are ready for you to pick the real estate agent you’re going to work with.
Who do you pick? You have no idea who these people are – only that one agent is wearing a blue suit, and one a grey.
Without a brand, you are nothing but one of those real estate agents at that event trying to stand out from the crowd.
Building a brand starts with defining who you are, what we refer to as a brand statement. Perfectly photoshopped photos don’t make a brand. A personal brand statement should be authentic to you. Your brand statement should include your achievements, skills, and whatever makes you stand out from any other real estate agent. Pretty much, hype yourself up and tell us why you’re proud of yourself! It better be true to you though, because your brand is a reflection of who you are, and not who you want to be. Want to know our brand statement? “We create media that the market reacts to.” Home Visions Media takes great pride in knowing that we make our clients stand out on and off the MLS.
We work with you on your brand statement, the content that you need to consistently be putting out, and support you and provide the encouragement to confidently plaster your brand everywhere!
Currently, we offer content planning, photography, videography, and social media management for real estate agents. We also work with other real estate industry professionals in Northern Virginia, Washington DC, and Maryland. Our goal is to make sure that you are pushing your brand consistently in both the print and digital worlds, because as we know, your brand needs to be promoted everywhere!
August 29, 2023